Although some cultures do eat frogs, this book by Brian Tracy, "Eat that Frog" is not about culinary delights. 
Metaphorically speaking, "eating that frog" is to do the important and "must do" task first during the day using "ABCDE" method in planning. By doing so, you get rid of the main reason for procrastination.  

We know that the way to stop procrastinating is to just do what we dread first. His short, concise book with
no psychology jargon on procrastination, explained about setting priorities, delegating and eliminating tasks that is unimportant. He offers 21 powerful techniques to overcome procrastination and help you achieve success in your life (see below on the 21 powerful techniques to overcome procrastination).


The result is a clear, that by regularly eating your "frogs" first, you develop a habit that makes it easier
to accomplish more than the average person and do it with increasingly less effort. This is an excellent, motivational book that you will likely refer to time and time again. 
 

In case you were wondering how frog taste like, Andrew Zimmern may be able to tell in his Bizarre Food on eating Frog Sashimi, attested that he never ate anything that move so much, referring to the frog's beating heart. With no hesitation or procrastination, he ate it and ended with a gulp. He commented, " not bad, not a whole heck a lot of flavor". And the Frog Sashimi, "ah, so good!" For those who preferred the frog cooked, a friend told me, it tastes like a fish. If you have a dreaded project, think of eating Frog Sashimi - ah! so good.​



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